Kmart recently launched a new ad campaign for Christmas that features two happy shoppers “giffing out.” I know what you’re thinking: Kmart still exists? If you’re not thinking that, you’re thinking: What the hell is a gif? Well. Let me introduce you to one of my favorite time wasters.
A “gif” is an image format. Unlike the boring “jpeg,” a gif format supports animation. Basically, you can turn any video into a repeating image that repeats and repeats and honestly grows funnier the more it repeats.
Who has time to turn videos into gif files? I have no idea, although I often wonder because they show up so fast. You see something funny on the news? It’s probably a gif before the show even reaches your TV. I mean, these people are fast—like, faster than a Cumberbitch with a camera at The Hobbit premiere.
For me, gifs exist to make me laugh—and they do, often. And who doesn’t need a laugh, right? I’m not a computer nerd, but I did laugh at the new Kmart commercials. I say bravo to them for being hip with computer folk.
True, there are those who think the “giffing out” commercials are immature–but laughing at gifs is immature, so the advertising makes perfect sense.
Thanks honestly to all the insane fangirls, comics, and internet-obsessed who give me the gift of gif. Merry Christmas to me!