Giffing Out

Kmart recently launched a new ad campaign for Christmas that features two happy shoppers “giffing out.” I know what you’re thinking: Kmart still exists? If you’re not thinking that, you’re thinking: What the hell is a gif? Well. Let me introduce you to one of my favorite time wasters.

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A “gif” is an image format. Unlike the boring “jpeg,” a gif format supports animation. Basically, you can turn any video into a repeating image that repeats and repeats and honestly grows funnier the more it repeats.

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Who has time to turn videos into gif files? I have no idea, although I often wonder because they show up so fast. You see something funny on the news? It’s probably a gif before the show even reaches your TV. I mean, these people are fast—like, faster than a Cumberbitch with a camera at The Hobbit premiere.

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For me, gifs exist to make me laugh—and they do, often. And who doesn’t need a laugh, right? I’m not a computer nerd, but I did laugh at the new Kmart commercials. I say bravo to them for being hip with computer folk.

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True, there are those who think the “giffing out” commercials are immature–but laughing at gifs is immature, so the advertising makes perfect sense.

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Thanks honestly to all the insane fangirls, comics, and internet-obsessed who give me the gift of gif. Merry Christmas to me!

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8 thoughts on “Giffing Out

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