Thanks to a coworker, I received a link to something amazing today: http://www.zooborns.com. According to their website, “ZooBorns brings you the newest and cutest exotic animal babies from zoos and aquariums around the world.”
From a marketing perspective, this site is perfect for a picture book publisher with a nature slant. We use the site to see what new baby animals have just entered the world. If that animal happens to be featured in one of our picture books, we pitch the zoo gift shop to make sure they carry our books. This is marketing and public relations at its sneakiest.
HOWEVER I’ve slowly fallen in love with this site. No longer is it a marketing vehicle. Now, it’s a cute way to say hello to a new day—by saying HELLO to a new baby critter. You gotta check it out. You can even subscribe to their feed by entering your email address on the site homepage. It’s an instant pick-me-up. There is no frowning when baby monkeys are smiling!